VIDU

Vidu is a reference-to-image generative AI model developed by Black Forest Labs, designed to empower creative professionals with visually consistent image generation based on both visual and textual input. Unlike typical image generation tools that rely on a single reference image or only on prompts, Vidu allows users to provide up to three reference images, combining these with a detailed written description to produce new and original images. This multi-reference approach is ideal for scenarios where maintaining the appearance and characteristics of a specific character, object, or product across different images is crucial.

One of Vidu’s core strengths lies in enabling creatives—such as character designers, illustrators, branding specialists, marketers, and filmmakers—to achieve consistent visual results without repetitive manual adjustments or complex editing. By processing several reference images at once, Vidu maintains the integrity of the reference subject, ensuring visual continuity even as the scene, pose, or environment changes according to the user’s description. For character designers, this means the same character retains their unique look across a series of illustrations or concept images. For product visualization or brand asset creation, brand colors, shapes, and key design elements remain cohesive—essential for presentations, advertising, and social media campaigns.

In terms of creative controls, Vidu accepts a written prompt of up to 1,500 characters, giving users ample space to specify detailed scene instructions, mood, environment, or desired actions within the image. This allows for expressive variation and storytelling, from simple scene changes to intricate compositions, all while keeping the referenced subject consistent. Users can also select from popular aspect ratios (16:9, 9:16, or 1:1), enabling native support for social posts, banners, thumbnails, and more—eliminating the need for cropping or resizing after generation. For those who require reproducibility—for example, when iterating on a design—Vidu can generate consistent results when a user repeats the same reference images and prompt with the same settings.

Generated images can be downloaded in common formats such as PNG, JPG, or WebP, ensuring easy integration into creative workflows, presentation decks, print layouts, or digital projects. Vidu’s emphasis on multi-reference processing means it is particularly well suited for anyone needing visually consistent character art, branded promotional materials, themed product showcases, or iterative design explorations. The model is designed for creative workflows, giving artists and content creators an intuitive, powerful new tool to generate image series with continuity and variety.

While Vidu’s strength is multi-reference subject consistency, it is important to recognize its optimal use: if you only need single-image style transfer or the very fastest results, there are other tools better suited for those needs. Vidu is built for flexible, prompt-driven scene variation with the guarantee of reference integrity—eliminating the tedium of manual image manipulation. By supporting up to three reference images, it strikes a balance between creative flexibility and practical result fidelity. For best results, users are encouraged to supply high-quality, well-aligned reference images and provide clear, focused prompts to maximize both consistency and creative range.