8 Kraftfulde Eksempelsskabeloner til Reklamemanuskripter for 2025

Staring at a blank page trying to write the perfect ad script can feel paralyzing. You have just seconds to capture attention, convey a message, and persuade a viewer to act. Without a clear structure, this process can waste time and drain creative energy. That's why having a playbook of proven frameworks is not just helpful; it's essential for creating content that consistently performs.

This guide provides exactly that: a curated collection of eight essential advertising script example templates designed for today's most critical platforms. We'll go beyond simply showing you what to write. Each example includes a detailed breakdown with scene directions, pacing, and a strategic analysis of why it works. You will find actionable takeaways to adapt these scripts for any product, service, or brand, from a 30-second TV commercial to a high-energy TikTok video.

Mastering these templates will equip you to craft compelling narratives efficiently and effectively. To truly stand out, explore strategies for how to create viral content that captures widespread attention, aligning with the goal of turning your script into a viral ad. Consider this your go-to resource for transforming brilliant ideas into polished, conversion-focused advertisements.

1. The 30-Second 'Problem-Agitate-Solve' TV Commercial Script

The Problem-Agitate-Solve (PAS) framework is a cornerstone of persuasive advertising for a reason: it taps directly into the viewer's emotional journey. This classic 30-second advertising script example follows a simple yet powerful narrative arc. It first introduces a common, relatable problem, then amplifies the frustration associated with it, and finally presents your product or service as the ultimate hero and solution.

The structure is brutally efficient, designed to grab attention and build desire within the strict time constraints of a broadcast spot. From early Apple commercials showcasing the complexity of old PCs to countless cleaning product ads highlighting a stubborn stain, the PAS formula creates a mini-story with a satisfying resolution.

Strategic Breakdown

• Problem (0-10 seconds): Immediately present a pain point your target audience recognizes. Use strong visuals and concise dialogue to establish the conflict.
• Agitate (10-20 seconds): Don't just show the problem; magnify the emotional impact. Show the character's frustration, the wasted time, or the social embarrassment it causes. Music and sound design are critical here to build tension.
• Solve (20-30 seconds): Introduce your product as the clear, simple solution. The final seconds should feature a hero shot of the product, the brand logo, and a memorable Call to Action (CTA).

Pro Tip: The "agitate" phase is where most scripts succeed or fail. The more deeply you can connect with the viewer's frustration, the more powerful your solution will feel.

Actionable Takeaways

This format is ideal for products that solve a very specific, tangible problem. To adapt this advertising script example for social media, shorten each section: 3 seconds for the problem, 5 for agitation, and 7 for the solution and CTA. Tools like ShortGenius can help you rapidly generate script variations based on the PAS framework, allowing you to test which pain points resonate most with your audience.

2. The 60-Second ‘Theater of the Mind’ Radio Script

A radio spot advertisement script is a masterclass in audio-only storytelling. In this 60-second format, there are no visuals to lean on; every word, sound effect, and musical cue must work together to paint a vivid picture in the listener's mind, a concept known as the "theater of the mind." This format is designed for captive audiences, like commuters during their morning drive, and relies on exceptional copywriting to create an emotional connection and drive action.

The power of a great radio advertising script example lies in its ability to be intrusive without being annoying. Think of the memorable Geico spots that use humor and distinct voice actors or a local car dealership's high-energy promotion. These ads cut through the noise by creating a mini-narrative that is engaging and easy to recall, often using a catchy jingle or a compelling offer.

Strategic Breakdown

• The Hook (0-5 seconds): Start with a compelling question, a startling sound effect, or an intriguing statement to grab immediate attention. You have mere seconds before the listener tunes out or changes the station.
• The Scene (5-45 seconds): Use dialogue, narration, and sound design to build a relatable scenario. This is where you establish the problem and introduce your brand as the solution. The pacing should be deliberate, allowing the listener to visualize the story.
• The Offer & CTA (45-60 seconds): Clearly state your offer and Call to Action. Repeat your brand name and the CTA (like a website or phone number) at least twice to ensure it sticks. A memorable jingle is often used here to enhance brand recall.

Pro Tip: Your choice of voice talent is critical. A distinctive, trustworthy, or energetic voice can become a sonic brand asset, making your ad instantly recognizable even before your company name is mentioned.

Actionable Takeaways

This format is perfect for local businesses targeting a specific geographic area or for brands looking to build awareness through repetition and recall. To create an effective radio script, focus on a single, clear message. Use sound effects wisely to create a sense of place (e.g., birds chirping for a landscaping service, a sizzling sound for a restaurant). Test your script by reading it aloud to ensure the timing and flow sound natural and conversational.

3. Social Media Video Script (TikTok/Instagram Reels)

Short-form video scripts for platforms like TikTok and Instagram Reels are a completely different beast, prioritizing immediate engagement and algorithmic appeal over traditional narrative arcs. This type of advertising script example is built for speed, relying on a powerful hook within the first two seconds, trending audio, and a conversational, authentic tone. The goal is less about a hard sell and more about building community and brand personality.

This format has been mastered by brands like Duolingo, which uses its mascot for humorous, trend-driven content, and e.l.f. Cosmetics, which leverages user-generated content and creator challenges. The script's success is measured not just in views, but in engagement metrics like comments, shares, and saves, which signal to the platform's algorithm that the content is valuable.

Strategic Breakdown

• Hook (0-2 seconds): Start with a visually arresting shot, a provocative question, or a surprising statement. The first frame must stop the user's scroll.
• Value/Entertainment (2-10 seconds): Quickly deliver the core message. This could be a quick tip, a relatable joke, a mini-tutorial, or a behind-the-scenes look. On-screen text overlays are crucial for viewers watching without sound.
• Call to Action (10-15+ seconds): End with a clear, low-friction CTA. This is often a question to prompt comments ("What's your favorite flavor?") or a simple directive ("Link in bio to shop!").

Pro Tip: Authenticity outperforms high production value on these platforms. A script that feels too polished or corporate can be immediately skipped. Embrace a lo-fi, creator-led aesthetic.

Actionable Takeaways

This format is essential for any brand targeting Gen Z and Millennial audiences. The script should be flexible enough to incorporate trending sounds or memes as they emerge. Use tools like ShortGenius to generate dozens of script ideas based on a single product or topic, helping you stay ahead of trends and consistently produce content that feels native to the platform. Prioritize quick, engaging narratives that entertain or educate in under 30 seconds.

4. YouTube Pre-Roll/Skippable Video Ad Script

The YouTube Pre-Roll ad is a masterclass in capturing attention against the clock. This format, which viewers can often skip after just five seconds, forces advertisers to deliver immense value upfront. A successful skippable ad script isn’t just a shorter TV commercial; it's a strategically front-loaded message designed to stop the thumb from hitting "Skip Ad."

This advertising script example must hook the viewer immediately, convey the core value proposition, and provide a compelling reason to keep watching, all before the skip button appears. Brands like Grammarly and Skillshare have perfected this by using bold text overlays, direct-to-camera address, and a clear problem-solution arc within the first few seconds to make their ads unskippable.

Strategic Breakdown

• The Hook (0-5 seconds): This is the most critical phase. Use a surprising visual, ask a provocative question, or state your most compelling benefit immediately. Show, don't just tell. The brand name and product should appear here.
• The Value (5-15 seconds): If you've earned their attention, now you must deliver on the promise. Briefly explain how your product works, showcase its benefits, and build interest. Text overlays are vital for viewers with sound off.
• The Close (15-30 seconds): End with a clear and direct Call to Action (CTA). Use YouTube's interactive elements like cards and end screens to guide the viewer to your website or landing page.

Pro Tip: Structure your script so the core message is fully communicated within the first five seconds. Even if the viewer skips, they should leave knowing who you are and what you do.

Actionable Takeaways

This format is essential for any brand leveraging YouTube for performance marketing, especially SaaS, e-commerce, and education companies. The key is to grab attention instantly. For inspiration, consider how you can create an effective YouTube pre-roll script with ShortGenius, which can generate multiple variations of a powerful 5-second hook for A/B testing. This allows you to quickly identify which opening line or visual resonates best and drives the lowest skip rates.

5. Podcast Host-Read/Native Ad Script

The host-read or native ad is one of the most powerful formats in audio advertising, leveraging the deep trust and connection between a podcast host and their audience. This advertising script example moves beyond a pre-recorded spot and is instead delivered by the host in their own authentic voice. The result is an ad that feels less like an interruption and more like a genuine recommendation from a trusted friend.

This format thrives on authenticity. Instead of a rigid script, brands typically provide key talking points, allowing the host to weave the product or service into their content naturally. Successful examples include Squarespace's long-standing partnerships with creative podcasts or Audible's integration into narrative-driven shows, where the ad becomes part of the listening experience itself.

Strategic Breakdown

• Personal Introduction: The host introduces the sponsor with a personal anecdote or connection. This immediately establishes credibility and separates it from a standard ad.
• Key Message Delivery: The host integrates the 2-3 core brand messages provided by the advertiser, explaining the benefits in their own words and relating them to their audience's interests.
• Unique Call to Action (CTA): The host delivers a special offer or unique URL/promo code specifically for their listeners. This not only incentivizes action but also makes tracking the ad's effectiveness seamless.

Pro Tip: Granting creative freedom is key. The more the ad sounds like the host and less like corporate copy, the higher the engagement and conversion rates will be. The goal is endorsement, not just announcement.

Actionable Takeaways

This format is ideal for brands looking to build trust and leverage an existing, loyal community. For practical inspiration when developing your host-read ads, explore these podcast scripts examples to see how engaging narratives are crafted. To ensure success, provide hosts with a clear one-sheeter containing essential talking points, the unique URL/promo code, and any mandatory disclaimers, but encourage their personal touch.

6. Landing Page Sales Copy Script

A landing page script is a meticulously crafted piece of persuasive writing designed for a single, focused goal: conversion. Unlike broad website copy, this advertising script example is structured to guide a visitor from initial interest to a specific action, whether it's signing up for a trial, downloading a resource, or making a purchase. It uses direct-response principles to create a seamless, compelling argument.

This type of script is the backbone of digital marketing campaigns, often following the AIDA (Attention, Interest, Desire, Action) formula. From SaaS companies like ConvertKit demonstrating value for a free trial to e-commerce brands using Unbounce for a product launch, a powerful landing page script removes distractions and builds an undeniable case for the offer.

Strategic Breakdown

• Attention (Headline & Sub-headline): Grab the visitor immediately with a powerful, benefit-driven headline. It must answer the question "What's in it for me?" in seconds.
• Interest & Desire (Body Copy): Build the case using a mix of emotional benefits and logical features. Use bullet points, social proof like testimonials, and data to create credibility and stoke desire for the promised outcome.
• Action (Call to Action): The final step must be clear, concise, and compelling. The CTA copy and button design should create urgency and eliminate any final friction or hesitation.

Pro Tip: Your landing page script should focus on one core message and one desired action. Removing navigation menus and other outbound links is a common practice to keep the user locked into the conversion path you've built.

Actionable Takeaways

This format is essential for any campaign that directs traffic to a specific web page, such as PPC ads or email marketing. To optimize, A/B test individual script elements: start with the headline, then the CTA, then body copy variations. Tools like Leadpages provide templates with pre-structured copy flows, making it easier to implement these proven frameworks and focus on refining your message for maximum impact.

7. The Elevator Pitch/Explainer Video Script

The elevator pitch, or explainer video script, is a masterclass in concise communication. This advertising script example is designed to distill a complex product, service, or business idea into a simple, compelling narrative, typically lasting between 30 and 90 seconds. Its primary goal is to quickly educate a potential customer about what you do, the problem you solve, and why they should care.

Popularized by SaaS giants like Dropbox and Slack, this format is perfect for homepage videos, landing pages, and email campaigns. It works by transforming abstract features into tangible benefits, using simple language and relatable analogies. The iconic Dropbox explainer video is a perfect case study, simplifying cloud storage for a mass audience before it was a common concept.

<iframe width="560" height="315" src="https://www.youtube.com/embed/CTkx83_e95o" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Strategic Breakdown

• The Problem Hook (0-15 seconds): Open by clearly articulating a common pain point the viewer experiences. Avoid mentioning your brand or product; focus entirely on their world and their challenges.
• The Simple Solution (15-45 seconds): Introduce your product or service as the elegant answer to that problem. Use analogies and simple visuals to explain how it works, focusing on the "what" and "why," not the "how."
• Benefits & Vision (45-75 seconds): Show the viewer the positive outcome. How does their life or work improve with your solution? Paint a picture of a better future.
• Clear Call to Action (75-90 seconds): End with a single, unambiguous next step. This could be signing up for a free trial, downloading a guide, or scheduling a demo.

Pro Tip: Read your script aloud while timing it. The pacing must feel natural and unhurried. If you're rushing to fit everything in, your script is too long or too complex. Cut words ruthlessly until it flows smoothly.

Actionable Takeaways

This format is essential for any innovative product or service that requires a bit of education. Use simple, jargon-free language to ensure your message is universally understood. Focus on benefits over features; instead of saying "our software has cloud integration," say "access your files from anywhere, anytime." For those looking to streamline script creation, you can explore AI-powered tools on ShortGenius.com to generate and refine explainer video concepts.

8. The High-Conversion Email Marketing Script

An email script is a unique form of advertising script example, crafted specifically for the intimate, one-to-one environment of an inbox. Unlike broadcast ads, these scripts must persuade without visuals or sound, relying entirely on the power of the written word. They are designed to drive a single, focused action, whether it's recovering an abandoned cart, announcing a sale, or nurturing a new subscriber.

The best email scripts feel personal and value-driven, cutting through the noise of a crowded inbox. From Warby Parker's friendly reminders to Amazon's hyper-personalized product recommendations, the goal is to create a direct line of communication that feels less like an ad and more like helpful advice from a trusted source.

Strategic Breakdown

• Subject Line & Preview (The Hook): This is your 3-second pitch. The subject line must create curiosity or urgency, while the preview text provides a compelling reason to open. The entire conversion hinges on this first impression.
• Opening Line (The Benefit): Assume your reader is scanning on a mobile device. The very first sentence must clearly state the benefit or "what's in it for them" to keep them engaged and scrolling.
• Body & CTA (The Persuasion): Keep the copy concise, typically between 50-125 words. Use short paragraphs, white space, and a clear, high-contrast Call to Action (CTA) button that tells the reader exactly what to do next.

Pro Tip: Personalization is your most powerful tool. Using the recipient's name is standard, but dynamic content based on past purchases or browsing behavior dramatically increases relevance and conversion rates.

Actionable Takeaways

This format is essential for any business with a customer list. It excels at nurturing leads and driving repeat purchases. For maximum impact, segment your email list based on user behavior and A/B test your subject lines to find what resonates. Tools like Mailchimp or ConvertKit provide templates and automation features that make implementing these targeted scripts scalable and efficient.

8-Format Advertising Script Comparison

Turn These Scripts into High-Performing Ads, Faster

You now have a robust playbook of advertising script examples at your fingertips, from the classic 30-second TV commercial to the fast-paced social media hook. Each template serves a unique purpose, but they all share a common DNA: a clear structure designed to capture attention, build interest, and drive a specific action. Moving forward, your goal is to see these not as rigid formulas but as flexible frameworks for your own creative campaigns.

The true power of any advertising script example lies in its adaptability. The principles behind a successful radio spot, like vivid storytelling and a memorable soundbite, can inform the audio design of your next TikTok video. Likewise, the direct-response clarity of a landing page script can sharpen the call to action in your next email campaign. The key is to deconstruct why each script works and then reassemble those strategic elements to fit your unique brand voice, audience, and platform.

From Blueprint to Broadcast: Key Takeaways

Mastering the art of the ad script is about more than just words on a page; it's about understanding the underlying psychology and structure that converts viewers into customers. As you move from planning to production, keep these core principles at the forefront of your strategy:

• Clarity Over Complexity: Every successful script has a single, undeniable focus. Whether it’s a product feature, a user testimonial, or a brand ethos, ensure your message is crystal clear and easy to grasp within seconds. Ambiguity is the enemy of conversion.
• The Hook is Everything: You have mere moments to stop a scroll or prevent a skip. Your opening line, visual, or sound effect must be engineered to disrupt patterns and create immediate curiosity. Test different hooks relentlessly, as this is often the highest-leverage element of your ad.
• Structure Creates Momentum: The AIDA (Attention, Interest, Desire, Action) model, or a variation of it, is the invisible engine driving these scripts. Each section should logically and emotionally lead to the next, building momentum that culminates in a compelling and frictionless call to action.

Activating Your Scripts with Speed and Precision

Having the perfect advertising script example is the first critical step, but execution is what separates a good idea from a profitable campaign. The core challenge for modern marketers is the need for speed, constant iteration, and multi-platform adaptation. Manually producing video content for every script variation is a significant bottleneck, draining time and resources.

This is where leveraging technology becomes a strategic advantage. AI-powered tools are designed to bridge the gap between script and screen. You can input these proven templates, and a platform can generate corresponding scenes, add professional voiceovers, and assemble a polished video in minutes, not days. This technological leap allows you to A/B test different hooks, value propositions, and CTAs effortlessly. It transforms a lengthy production cycle into a dynamic afternoon of creative experimentation, enabling you to discover what resonates most with your audience at the rapid pace the market demands.

---

Ready to turn your best scripts into compelling video ads in a fraction of the time? ShortGenius (AI Video / AI Ad Generator) allows you to paste any advertising script example and instantly generate a high-quality video with scenes, voiceovers, and captions. Stop letting production bottlenecks slow you down and start testing your creative ideas at scale by visiting ShortGenius (AI Video / AI Ad Generator) today.